Your privacy matters to us. This Privacy Policy explains what personal data 777bv collects, how it is used, who it may be shared with, and the rights you hold over your own information.
Last updated: 1 January 2026All personal data held by 777bv is stored using industry-standard encryption. Access is restricted to authorised personnel on a strict need-to-know basis.
We collect identity documents as required by our licensing obligations. KYC data is processed solely for verification and compliance purposes — never for marketing.
You have the right to access, correct, restrict or delete your personal data at any time. Submit a data request to our support team and we will respond within the applicable timeframe.
777bv does not sell your personal information to unaffiliated third parties for unsolicited marketing or profiling. Data sharing is limited to what is necessary for service delivery.
We use cookies to improve platform performance and user experience. You can manage your cookie preferences at any time via the cookie settings in your browser or account.
Data may be processed outside Pakistan. We apply appropriate safeguards when transferring data internationally, consistent with our licensing obligations and applicable data protection standards.
777bv ("we", "us", "our", "Platform") is committed to protecting the privacy and personal data of every individual who accesses or uses the services available at https://777bv.cam. This Privacy Policy ("Policy") describes how we collect, use, store, share and protect your personal information, and how you can exercise your data rights.
This Policy applies to all users of the 777bv platform, including registered account holders and visitors who browse the site without registering. It should be read alongside our Terms & Conditions and our Responsible Gambling policy, both of which are incorporated by reference.
777bv is an English-language online gaming information platform serving users in Pakistan and other permitted jurisdictions. We operate under applicable international licensing. We do not claim any authorisation, licence or endorsement from the Government of Pakistan, the Pakistan Telecommunication Authority (PTA), the State Bank of Pakistan or any Pakistani provincial authority.
The following terms carry the meanings set out below throughout this Policy:
| Term | Meaning |
|---|---|
| "Personal Data" | Any information relating to an identified or identifiable natural person, including name, email address, device identifiers, IP address and payment details. |
| "Processing" | Any operation performed on Personal Data, including collection, storage, use, disclosure, erasure or destruction. |
| "Data Controller" | The entity that determines the purposes and means of processing Personal Data — in this context, the operator of 777bv. |
| "Data Processor" | Any third party that processes Personal Data on behalf of the Data Controller under a contractual arrangement. |
| "User" | Any individual who accesses, browses or holds a registered account on the Platform. |
| "KYC" | Know Your Customer — the identity and age verification process required prior to withdrawal processing or at the Operator's discretion. |
| "Cookies" | Small data files placed on your device by a website to store preference or session information. |
| "Consent" | A freely given, specific, informed and unambiguous indication of your agreement to the processing of your Personal Data for a stated purpose. |
We collect Personal Data through several channels depending on how you interact with the Platform. The categories of data we may collect are set out below:
We process your Personal Data only where a valid lawful basis exists. The primary bases we rely on are:
| Lawful Basis | Examples of Processing Activities |
|---|---|
| Contractual Necessity | Processing registration data, managing your account, settling bets, processing deposits and withdrawals. |
| Legal Obligation | KYC/AML verification, fraud prevention, regulatory reporting, age verification. |
| Legitimate Interests | Platform security, fraud detection, internal analytics, improving user experience, responsible gambling monitoring. |
| Consent | Sending optional marketing communications; placing non-essential cookies. You may withdraw consent at any time. |
The Personal Data we hold is used for the following purposes, always limited to what is necessary for the stated objective:
To create and manage your account, authenticate your identity, process transactions, settle gaming activity, display account history and provide customer support across all markets we cover — from PSL cricket betting to live casino and slots.
To fulfil our obligations under the licensing framework under which we operate, including identity verification, age checks, anti-money laundering screening and the filing of any reports required by our licensing authority.
To detect and prevent fraudulent activity, unauthorised access, multi-accounting, collusion, bonus abuse and any other conduct that may harm the integrity of the Platform or other users.
To monitor gameplay patterns that may indicate problem gambling behaviour, enforce self-exclusion and account limit settings, and comply with our responsible gambling obligations. For full details, visit our Responsible Gambling page.
To analyse aggregated usage data, resolve technical issues, test new features and improve navigation and content across the Platform.
Where you have provided explicit consent, to send you information about promotions, bonuses, new game launches and platform updates. You may opt out of marketing communications at any time by following the unsubscribe link in any communication or by contacting support.
We do not sell your Personal Data to third parties for their own marketing purposes. We may share your data only in the following circumstances:
The Platform operates under international licensing and its infrastructure may be hosted in data centres located outside Pakistan. As a result, your Personal Data may be transferred to and processed in countries other than your country of residence.
Where such transfers occur, we apply appropriate safeguards — such as contractual clauses, processor agreements, or reliance on the adequacy of the recipient jurisdiction — to ensure your data remains protected to a standard consistent with our licensing obligations.
By using the Platform, you acknowledge that your Personal Data may be transferred internationally as described in this clause.
We retain your Personal Data for as long as necessary to fulfil the purposes described in this Policy, including legal, regulatory and audit obligations. The following indicative retention periods apply:
| Data Category | Indicative Retention Period |
|---|---|
| Account & Registration Data | Duration of account plus 5 years after closure (regulatory minimum) |
| KYC & Identity Documents | 5 years from account closure or last transaction, whichever is later |
| Transaction Records | 5–7 years (AML/regulatory requirement) |
| Gaming Activity Logs | 3–5 years from the date of each session |
| Support Communications | 3 years from resolution of the relevant enquiry |
| Marketing Consent Records | Until consent is withdrawn, plus 2 years for audit trail |
| Technical / Usage Logs | Up to 12 months on a rolling basis |
Once retention periods expire, data is securely deleted or anonymised in accordance with our internal data lifecycle procedures. Regulatory holds or ongoing dispute resolution may extend retention in specific cases.
The Platform uses cookies and similar tracking technologies (including local storage and session tokens) to maintain your login session, remember your preferences, analyse traffic patterns and improve the overall user experience.
You can manage or disable non-essential cookies through your browser settings at any time. Note that disabling certain cookies may affect the functionality of the Platform. For detailed browser-level cookie management instructions, refer to your browser's help documentation.
Depending on your jurisdiction and the applicable data protection framework, you may hold some or all of the following rights regarding your Personal Data:
Request a copy of the Personal Data we hold about you and information about how it is being processed.
Request correction of inaccurate or incomplete Personal Data held in your account profile.
Request deletion of your Personal Data where it is no longer necessary for the purposes collected, subject to legal retention obligations.
Request that we restrict processing of your data in certain circumstances, such as while accuracy is being verified.
Request a machine-readable copy of Personal Data you have provided to us, where technically feasible.
Object to processing based on legitimate interests, including direct marketing. We will cease processing unless we can demonstrate compelling legitimate grounds.
To exercise any of these rights, please contact our support team using the details in Clause 15. We will acknowledge your request within a reasonable timeframe and aim to respond substantively within 30 days. We may need to verify your identity before processing a data rights request.
We implement a range of technical and organisational measures to protect your Personal Data against unauthorised access, accidental loss, destruction or disclosure. These measures include:
While we take these measures seriously, no method of internet transmission or electronic storage is entirely risk-free. We cannot guarantee absolute security. In the event of a personal data breach that poses a risk to your rights and freedoms, we will notify affected users in accordance with applicable legal requirements.
The Platform is strictly for adults aged 18 years or above, or the higher minimum age required by the operator/license jurisdiction. We do not knowingly collect Personal Data from individuals under this minimum age.
As part of our registration and KYC process, we verify the age of every account holder. If we become aware that we have inadvertently collected Personal Data from a minor, we will promptly close the account, delete all associated data and refund any deposits in accordance with our account closure policy.
Parents and guardians who believe that a minor in their care may have accessed or registered on the Platform are encouraged to contact us immediately at the address provided in Clause 15.
The Platform may contain references to or contextual mentions of third-party services, payment providers or sports organisations. Where any such link or reference leads to a third-party website or service, please be aware that those third parties operate under their own privacy policies, which are entirely independent of this Policy.
777bv has no control over, and accepts no responsibility for, the content, privacy practices or data handling of any third-party websites or services. We encourage you to review the privacy policy of any third-party service before providing your Personal Data.
We may update this Privacy Policy from time to time to reflect changes in our data practices, legal obligations or the features of the Platform. The revised Policy will be published on this page with an updated "Last updated" date at the top.
Where a change is material — for example, a significant change in how we use your Personal Data or the introduction of a new category of data sharing — we will make reasonable efforts to notify you, which may include an on-platform notification or an email to your registered address.
Your continued use of the Platform after any amendment comes into effect constitutes your acceptance of the revised Policy. If you do not agree with any changes, you should stop using the Platform and may request account closure.
If you have any questions about this Privacy Policy, wish to exercise a data right, or want to raise a complaint about how your Personal Data has been handled, please contact the 777bv support team using the details below. We aim to acknowledge all privacy-related enquiries within 48 hours and to respond substantively within 30 days.
Plain text only. Do not send sensitive personal or financial information via email unless requested in a verified support context.
Support is provided in English. Urdu assistance may be available on request.
If you are not satisfied with our response to a privacy complaint, you may have the right to escalate the matter to the supervisory authority in the jurisdiction under which the Operator holds its gaming licence. Details of the relevant authority are available on request.
Your data is handled with the same care we bring to every part of the 777bv platform. Explore our full range of sports betting, cricket markets, live casino and slots — backed by transparent policies and responsible gambling tools.
18+ only. Gambling involves financial risk. Please play responsibly and understand applicable local laws before participating.